Label: nonprofit

Tuesday, May 08, 2012

The Most Potent Communication Tool in the World: STORY

This week I had the great good fortune to be interviewed (you can download it here) by renowned communications consultant Andy Goodman, a man who took his love and deep understanding of story and put it to the best use possible — helping good causes and nonprofits translate their message into the world’s most potent communication tool: story. It’s amazing how easy it is to lose sight of the irresistible power of story, considering that our brain is literally wired … More

Posted by Lisa Cron on 6:11 pm
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Wired For Story cover

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Quote of the Day

“I’m willing to show good taste, if I can, in somebody else’s living room, but our reading life is too short for a writer to be in any way polite. Since his words enter into another’s brain in silence and intimacy, he should be as honest and explicit as we are with ourselves.”          –  John Updike